• Travel-Friendly

  • Easy to Use

  • Peace of Mind

  • By Filipinas, for Filipinas

Feel Safe & Empowered

Take control of your life and don't let fear stop you, girl.
You're safe with Bella.


  • This will keep me company while walking alone at night as well for travel and home use.👍🏽 Thanks bella!

    -May S.

  • I bought the 3-pack so I don't forget about transferring it between bags. One is attached to my daily carry handbag so that if I have to be somewhere alone, I am secure that I have an additional safety tool. The other one is attached to my waist bag for walking my dog. My village is safe to walk my dog. However, I use the We Are Bella to distract my dog or other dogs if they are about to charge at us. The third one will be used for my travel carry-on.

    -Gigi V.

  • I bought two Bella alarms for me and my sister just before we travelled back to our province (after long time) ast July and it was so timely because since we got back to Manila, news about kidnappings and missing persons were everywhere. :( This makes me feel much safer and even just a little more at ease knowing I gave one to my younger sister because she'll be attending face-to-face classes soon and we won't be able to always pick her up or drop her off due to work. I almost used this once, just a few days ago I felt like I was being followed to my parking spot in a mall. Thank God nothing else happened after a family group got between me and the person I was sure was following me and I got to my car and also got home safe. I felt so terrified but I'm glad I always have Bella now with me. I've never been this happy purchasing something and at the same time PRAYING that we would never have to use it huhu. Thank you for this initiative, Bella!! And please please keep safe to everyone out there!! 🥺

    -Jianina V

  • I ordered it for myself but my son liked it so I gave it to him. Yes, for my only son/child. As a freshman college student and not yet very familiar with the environment going to and from his apartment, it's good that he can use this to catch some attention as his self defense. I’ll order again. tnx Bella!

    - DJ A

  • I bought a bunch of these for my office staff and for myself. I am so at ease that my girls have some sort of defensive device wherever they go. This definitely comes in handy especially during these times. Thank you BellaPH! :)

    - Katrina D

  • It exceeded my expectation and honestly I am more confident traveling alone. Staying alone inside my home knowing that I have this device & walking alone any given time. It felt empowering in a way that I have the capability to give signals for emergencies. This device is a game changer for every Filipina out there and having this device, I know I have power over any situation. ;)

    - Klare R.

  • Knowing this alarm makes it easier for me to be heard or noticed in times of distress really puts my mind at ease. I definitely feel safer, especially when I’m alone or out late from errands/work. Since we’re an all-girls household, I also love how I can use this alarm at home, just in case, too. Excited for your future models & products! 💕

    - Ayah

1 in 4 women in the Philippines will suffer from some form of sexual assault in their lifetime. Bella is here to change that.

Supporting Women & Children

At Bella, we donate a % of net profits to charitable causes to accelerate the change.

Become part of the change

Here's why more Filipinas feel safe and secured with Bella Alarms...

Other Self-Defense Products

Simple, straightforward, and easy to use.

Super loud and will attract attention for sure.

Designed to scare off the attacker real fast.

No restrictions. You can bring it everywhere.

Lightweight, stylish, and easy to carry.

130db alarm and bright flashing strobe light.

Made for all ages.

As featured in...

By Filipinas, For Filipinas.

You deserve to live in peace.
You deserve to live your best life.

Supporting Communities

We donate a % of net profits to organisations who support women & children who have who have suffered from abuse. We believe everyone has the right to feel safe.


Why Now?

  • - Relief Web

    1 in 4 Filipinas suffer physical or sexual assault in their lifetime.

  • - Institute of War & Peace

    At least one woman or child was abused every ten minutes in the country in 2020.

Be heard. Be seen. Be safe.